Dr. Pamela D. Lundberg is a graduate of the Indiana University of Pennsylvania and earned her Doctor of Optometry from the Pennsylvania College of Optometry. She started Lundberg Vision Center in Williamsburg in 1994 with a concentration on customer service and quality products. That foundation still exists today.

She is a member of the American Optometric Association, past board member of the Virginia Optometric Association, past president of the Tidewater Optometric Society and member of the Virginia Academy of Optometry. Dr. Lundberg is an InfantSEE® provider, the eye care provider for Eastern State Hospital and a volunteer provider for Olde Towne Medical Center. A charter member and past-president of the James City Lions Club, she participates in vision screenings for Headstart and James City County Schools and provides eye exams and eyeglasses to those in need who are referred through her Lions Club.